RDD VuPoint Offices

1. Our long-time client RDD expanded their data collection services to include focus group facilities. They hired us to design their inaugural VuPoint facility, located in downtown Portland. For this tenant improvement project, we provided complete interior design services, including space planning and a signage package. As is evident from the big column on the right in this photograph, we had some challenging existing conditions to work around in this space. As it turned out, the column worked to our advantage because client wanted to have two receiving areas for separate study groups, so we used it to break the reception desk into two distinct areas.

2. In VuPoint’s reception area, we alternated seating colors to subtly remind survey respondents that they have a unique opinion and point of view, and that they’re encouraged to express it here.

3. This facility is designed to accommodate larger studies. We used strong primary colors to tie study rooms, viewing rooms, and client lounges together.

4. This photo shows a room designed for more intimate studies, seen from the viewing room.