City Club of Portland

1. City Club of Portland, a much-venerated public affairs nonprofit, needed an identity face-lift. We started with their logo, drawing inspiration from the Club's adoption of an inscription on Portland's Skidmore Fountain: "Good citizens are the riches of a city." We integrated the inscription and a silhouette of the historic fountain into the new logo. We also updated the Club's typeface and found a brighter, more energetic blue for their logo and marketing materials.

2. SRM designed letterhead, envelopes, and business cards with the Club's new logo and typeface.

3. We also worked with the Club's staff to redesign their membership brochure.

4. Shown here is a holiday-season direct mail fund raising appeal.