Leonard & Associates

1. This highly skilled residential contractor wanted his image to match the quality of his work. He also wanted to attract homeowners in upper-income brackets. We streamlined his logo, introducing an elegant sans-serif font.

2. We designed a complete suite of identity materials for Leonard and Associates, including a business card, letterhead, and envelopes. We used a photograph of a ceiling truss under construction as a graphic element on their letterhead and backside of their business cards.

3. We created a new brochure for the company, including writing copy. The brochure is specifically aimed at owners of high-end residences interested in renovating their homes. It highlights Allen Leonard's years of experience in the field and his personal attention to his clients. We used the truss graphic from the identity suite to tie this piece into Leonard and Associates' family of marketing materials.