Lighthouse Properties

1. Lighthouse Properties had a logo in hand when they asked us to further develop their marketing materials.

2. We updated the business card, and extended their logo and type treatment to letterhead, envelopes, and mailing labels.

3. Lighthouse Properties wanted to depart from the same old real estate marketing - no flashy agent head shots, no cutesy flyers, just clean, professional-looking materials. They also needed to sell to two audiences: potential clients and new real estate agents. To this end, we created the flexible 'lunch kit.' The kit, designed for use over a lunch meeting, includes a compact, oblong folder, a corporate brochure, and a 'Welcome' brochure that could be over-printed with messages for either new clients or new realtors, a cover letter, and samples of the home marketing materials available to their agents and clients. We provided copy for the brochure and welcome pieces.

4. We designed two home marketing templates for Lighthouse Properties: a home for sale flyer, and a direct mail piece advertising houses that either just went on the market or had just sold.

5. We designed a complete set of home marketing signs for Lighthouse Properties, including lawn signs, hangers with agent names, cell phone numbers and the company's web site address, open-house A-frames signs, and bandit signs.