Molly's Fund

1. SRM was retained to create an identity for Molly's Fund Fighting Lupus, a new foundation whose aim is to increase knowledge, understanding, and research of lupus, a misunderstood and sometimes deadly disease. Our work started with this logo.

2. We designed a complete collateral package, including a wallet-sized mission and vision statements for board members to carry with them.

3. We created poster and 1/3 sheet-size leave-behind materials for doctors offices. They included information on recognizing lupus and a description of Molly's Fund's mission and activities. In addition, we generated a handbill for a lupus support group.

4. We produced a two-color self-mailing holiday appeal for Molly's Fund that included an integrated envelope.

5. We provided design direction for the Molly's Fund website, which offers tips for identifying lupus, a nation-wide referral network for health care providers, and information on Molly's Fund events, among other things.

6. Using the Molly's Fund brand identity, we established brand for the organization's premier fundraiser, Serving Up Style. Shown here are rack cards and save the date announcements for the event.

7. We created an event brochure and cut sheet describing the benefits of sponsoring or joining the event as a design team. These pieces tucked into a die-cut folder through which the event's theme color shows.

8. We also provided design direction for the Serving Up Style website.